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美国《License Global》杂志发布了2018全球最赚钱授权商排行榜，迪士尼、梅里迪斯集团、PVH Corp排名前三。经历了2017年零售额略微下跌之后，2018年，迪士尼零售额上涨了17亿美元，稳居榜单前列。中国有3家企业登上榜单，详情如何呢？ | 排名 | 企业名称 | 2018年零售额 | | 1 | 华特迪士尼 | $54.7B | | 2 | 梅雷迪思 | $25.1B | | 3 | PVH Corp. | $18B(E) | | 4 | 时代华纳 | $11B | | 5 | Authentic Brdnds Group | $9B | | 6 | 孩之宝 | $7.1 B | | 7 | 环球公司 | $7.1 B | | 8 | 艾康尼斯品牌管理 | $7B (E) | | 9 | 亚康姆集团 | $5.5B | | 10 | 美国职业棒球大联盟 | $5.5B(E) | | 11 | Roinbow | $4.2B | | 12 | 三丽鸥 | $4B | | 13 | Sequential Brands Group | $4B | | 14 | IBML | $4B(E) | | 15 | 通用汽车 | $3.5B (E) | | 16 | 美国国家橄榄球联盟 | $3.5B(E) | | 17 | 美国职业篮球联赛 | $3.2B(E) | | 18 | Bluostor Alliance | $3.1B | | 19 | 伊莱克斯 | $3B | | 20 | 攀领集团 | $3B(E) | | 21 | 花花公子 | $3B | | 22 | 宝洁 | $3B | | 23 | 精灵梦可宝 | $2.98B | | 24 | 卡特彼勒 | $2.93B | | 25 | 法拉利 | $2.6B (E) | | 26 | Kathy Iroland Worldwide | $2.6B (E) | | 27 | Entertainment One | $2.5B | | 28 | 拉尔夫劳伦 | $2.5B(E) | | 29 | DHX Media | $2.37B | | 30 | 惠而浦公司 | $2.2B (E) | | 31 | 福特 | $2B (E) | | 32 | 美泰 | $2B | | 33 | 东映动画公司 | $1.9B | | 34 | 史丹利百得 | $1.84B | | 35 | Spin Master | $1.8B(E) | | 36 | 美国马球协会 | $1.7B | | 37 | NFL Players Association | $1.65B | | 38 | 好时 | $1.6B | | 39 | 慧俪轻体国际 | $1.6B(E) | | 40 | 英国广播公司 | $1.4B | | 41 | 华强方特 | $1.4B | | 42 | 北美职业冰球联盟 | $1.3B(E) | | 43 | 芝麻街工作室 | $1.3B | | 44 | 新奇士 | $1.3B(E) | | 45 | MGA | $1.2B(E) | | 46 | 特艺集团 | $1.1B | | 47 | 可口可乐 | $1B(E) | | 48 | Margaritaville Enterprises | $1B(E) | | 49 | 美国纳斯卡车赛 | $1B(E) | | 50 | 派瑞艾力斯 | $1B(E) | | 51 | 美国职业摔角联盟 | $1B(E) | | 52 | 皮尔卡丹 | $1B | | 53 | Dr.Seuss Enterprises | $997.5M | | 54 | PGA Tour | $855M | | 55 | IMPS | $830M | | 56 | Focus Brands | $810.4M(E) | | 57 | Emoji公司 | $806M | | 58 | 乐高集团 | $800M(E) | | 59 | Church & Dwight Co. | $730M | | 60 | Moomin | $678M(E) | | 61 | Westinghouse Electric Company | $635M(E) | | 62 | polaroid | $620M(E) | | 63 | Moose Toys | $610M | | 64 | National Geographic partners | $609M | | 65 | Lagardere Group | $600M | | 66 | The smiley Company | $592.9M | | 67 | Keurig Dr Pepper | $589M(E) | | 68 | 奥飞娱乐 | $520M | | 69 | Welch's | $510M | | 70 | Tommy Bahama | $509M | | 71 | Hearst | $505M(E) | | 72 | Energizer Brands | $504M | | 73 | Discovery Inc. | $501M(E) | | 74 | Telefunken | $480M | | 75 | Art Brand Studios | $450M | | 76 | Studio 100 | $443M | | 77 | Major League Soccer | $420M (E) | | 78 | Diageo | $400M | | 79 | The Goodyeor Tire & Rubber Company | S400M | | 80 | ITV Studios Global Entertdinmont | S400M | | 81 | Motorola Mobility (Subsidiary of Lenovo) | $396.9M(E) | | 82 | C3 Entertainment | S380M (E) | | 83 | Michclm Lifestyle | $378M | | 84 | EdStm⑽ Kodak Compdny | S367M | | 85 | Sony Pictures Entortammertt | $360M | | 86 | Activision 8lizzard | $350M | | 87 | Mars Retail Group | $340M (E) | | 88 | Ironman | $337M | | 89 | CBS Consumer Products | $330M | | 90 | Nissan Motor Company | $330M (E) | | 91 | Animaccord | S327.3M | | 92 | Scott Brothers Global | $310M | | 93 | Skochors U.S.A. | $300M | | 94 | 4K Media | $300M (E) | | 95 | 41 Entertainment | S290M (E) | | 96 | Silvergato Media | $280M | | 97 | Volkswagen | S280M (E) | | 98 | John Oecre | $260M (E) | | 99 | Corto Blanche Croup | S250M | | 100 | Gonoral Mills | S250M (E) | | 101 | TGI Fridays | S250M | | 102 | Briggs A Stratton Corporation | $245M | | 103 | The Eric Carlo Studio | $245M | | 104 | Rovio En:ort〇inmcnt Corporation | $230M | | 105 | Golden West Food Group | $220M (E) | | 106 | Boy Scouts of America | $219M | | 107 | Crayola | S215M (E) | | 108 | Anheuser-Busch InBev | $214M | | 109 | 天络行 | $210M | | 110 | VIZ Media | $210M | | 111 | Girl Scouts of the U.S.A. | $200M | | 112 | Hamilton Beach Brands | $200M (E) | | 113 | JCB | $200M | | 114 | Santoro Licensing | $196M | | 115 | Sports Afield | $193M(E) | | 116 | Roto-Rooter | $190M | | 117 | Smithsonian | $179M(E) | | 118 | Molitta | $165M | | 119 | Kawasaki Motors Group | $165M(E) | | 120 | Reynolds Consumer Products | $160M(E) | | 121 | Condd Nast | $150M | | 122 | KISS Catalog | $150M | | 123 | Snuggle | $150M | | 124 | Wolfgang Puck Worldwide | $148M(E) | | 125 | Gold's Gym | $147M(E) | | 126 | Perfotti Van Melie | $145.4M | | 127 | Aordrrvin Animotions | $140M(E) | | 128 | LA-Z-BOY | $140M(E) | | 129 | Talpa Global | $135.1M | | 130 | AgfoPhoto | $135M | | 131 | 8oam Suntory | $135M(E) | | 132 | BuzzFeed | $135M | | 133 | Gdmos Workshop | $135M | | 134 | Lamborghini | $135M(E) | | 135 | Tony Roma's Famous Ribs | $130M(E) | | 136 | The Astnd Lmdgrcn Compony | $124M(E) | | 137 | Cold Stone Creamery | $102.7M(E) | | 138 | CrurKhyroll | $100M | | 139 | Black Flag | $100M(E) | | 140 | PepsiCo North America | $100M(E) | | 141 | ZAG | $100M(E) | | 142 | The ScottsMiracle-6ro Company | $98M | | 143 | V&A | $91M | | 144 | U.S. Army | $90M | | 145 | Mack Truck | $75M(E) | | 146 | Minor League Baseball | $68.3M(E) | | 147 | Pldncta Junior | $63.5M | | 148 | Biltmoro | $62M | | 149 | Pockot.wotch | $46.3M | | 150 | Jelly Belly Condy Company | $35M |
2018年共有52家企业的授权零售额超过10亿美元，企业个数较2017年减少了4家。 在2018年度授权商榜单中，排名变化最大的是来自加拿大的Spin Master。2017年，该企业首次商标，排名100位之后，在2018年，随着汪汪队立大功、哈驰魔法蛋等爆款的持续发酵，Spin Master从8500万的零售额增长到18亿美元，排名直线上升到35名。 2018年在中国大火的小猪佩奇，也带动了英国eOne公司的零售额增长，2018年，eOne零售额达25亿，比2017年增长10亿美元，名次从38名上升到27名。 从国家来看，日本动漫或面临下滑困境。曾经红极一时的精灵宝可梦，2018年IP产品零售额下降明显，东映动画的零售额也有所下滑。 中国进入榜单的授权商增加了一家，2018年进入榜单的三家企业分别是41位的华强方特、68位的奥飞娱乐、109家位的天络行。在全球授权行业版图上，中国力量越来越大，不容忽视。
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