|
美国《License！Global》杂志公布了“2020年全球150强授权商榜单及报告”。榜单以全球企业2019年授权商品销售额为标准进行排序，其中迪士尼公司以547亿美元销售蝉联榜首，梅雷迪思和PVH Corp.位居榜单第二、三名。 | 排行 | 企业名称 | 2019年零售额 | | 1 | 华特迪士尼公司 | $54.7B | | 2 | 梅雷迪斯公司 | $26.5B | | 3 | Authentic Brands Group | $12.3B | | 4 | 华纳传媒 | $11B | | 5 | PVH Corp | $10.6B(E) | | 6 | 通用品牌 | $7.1B | | 7 | 孩之宝 | $6.9B | | 8 | 维亚康姆公司 | $5.8B | | 9 | 通用汽车公司 | $4.62B(E) | | 10 | 三丽鸥 | $4.4B | | 11 | 口袋妖怪国际公司 | $4.2B | | 12 | 艾康尼斯品牌集团 | $4.2B(E) | | 13 | 国际品牌管理与授权 | $4B(E) | | 14 | 东映动画 | $3.9B | | 15 | 蓝星联盟 | $3.5B | | 16 | 美国国家橄榄球联盟 | $3.5B(E) | | 17 | 花花公子 | $3.5B | | 18 | Rainbow | $3.5B | | 19 | 伊莱克斯集团 | $3.3B | | 20 | 美国职业篮球联赛 | $3.2B(E) | | 21 | Stanley Black Decker | $3.1B | | 22 | Caterpillar | $3B | | 23 | Pentland Brands | $3B(E) | | 24 | 宝洁 | $3B | | 25 | Sequential Brands Group | $3B | | 26 | Kathy Ireland Worldwide | $2.9B(E) | | 27 | 美国职业棒球大联盟 | $2.7B(E) | | 28 | 法拉利 | $2.6B(E) | | 29 | WildBrain | $2.5B | | 30 | eOne Family Brands | $2.5B | | 31 | WW International | $2.5B(E) | | 32 | 惠而浦公司 | $2.2B | | 33 | 福特汽车公司 | $2B(E) | | 34 | 美泰 | $2B(E) | | 35 | 乐高集团 | $1.9B(E) | | 36 | NFL球员协会 | $1.9B | | 37 | Spin Master | $1.8B(E) | | 38 | U.S. Polo Assn./USPA Global Licensing | $1.7B | | 39 | The Hershey Company | $1.6B | | 40 | BBC Studios | $1.4B(E) | | 41 | 芝麻作坊 | $1.4B | | 42 | WHP全球 | $1.4B | | 43 | 国家冰球联盟 | $1.3B(E) | | 44 | Sunkist Growers | $1.3B(E) | | 45 | MGA Entertainment | $1.2B(E) | | 46 | Technicolor | $1B | | 47 | NASCAR | $1B(E) | | 48 | Perry Ellis International | $1B(E) | | 49 | Pierre Cardin | $1B(E) | | 50 | Ralph Lauren | $1B(E) | | 51 | 可口可乐公司 | $1B(E) | | 52 | WWE公司 | $1B | | 53 | Dr.Seuss Enterprises | $998M | | 54 | PGA | $909M | | 55 | Energizer Brands | $892M(E) | | 56 | Moomin | $839.9M(E) | | 57 | The Emoji Company | $810.6M | | 58 | Church& Dwight Co. | $770M | | 59 | Focus Brands | $760M | | 60 | Keurig Dr Pepper | $720M | | 61 | 宝丽来 | $620M(E) | | 62 | 拉加德集团 | $600M | | 63 | Hearst | $580M | | 64 | Telefunken | $539M | | 65 | The Smiley Company | $538M | | 66 | Scott Brothers | $532M | | 67 | Welch's | $510M(E) | | 68 | Discovery Inc | $501M(E) | | 69 | Alpha Group | $500M | | 70 | Sharper Image | $500M | | 71 | Tommy Bahama | $500M | | 72 | Michelin Lifestyle | $483M | | 73 | Studio 100 | $469M | | 74 | Pinkfong | $453M(E) | | 75 | Fantawild Animation | $435M | | 76 | The Goodyear Tire& Rubber Company | $430M | | 77 | 美国足球职业大联盟 | $420M(E) | | 78 | Activision Blizzard | $404M | | 79 | Toho | $403.5M | | 80 | Diageo | $400M | | 81 | 摩托罗拉移动（联想子公司） | $396.9M(E) | | 82 | 索尼影业消费品 | $360M | | 83 | Mars Retail Group | $340M(E) | | 84 | Eastman Kodak Company | $338M | | 85 | Ironman | $337M(E) | | 86 | 日产汽车公司 | $330M(E) | | 87 | Animaccord | $327.1M | | 88 | Skechers USA | $310M | | 89 | 4K Media | $300M(E) | | 90 | VIZ Media | $282M | | 91 | 大众 | $280M(E) | | 92 | BuzzFeed | $260M | | 93 | John Deere | $260M(E) | | 94 | Shanghai Skynet Brand Management | $257M | | 95 | TGI Fridays | $255M | | 96 | Conde Nast | $250M | | 97 | The World of Eric Carle | $250M | | 98 | General Mills | $250M(E) | | 99 | The Ohio State University | $232M | | 100 | Sports Afield | $228M | | 101 | 百威英博 | $225M | | 102 | Golden West Food Group | $222.5M | | 103 | Boy Scouts of America | $219M(E) | | 104 | 百力通公司 | $215M | | 105 | Crayola | $215M(E) | | 106 | Pocket.watch | $215M | | 107 | 兰博基尼 | $210M(E) | | 108 | Art Brand Studios | $200M | | 109 | Carte Blanche Group | $200M | | 110 | Funimation | $200M | | 111 | Girl Scouts of the U.S.A | $200M(E) | | 112 | JCB | $200M(E) | | 113 | KISS Catalog | $200M | | 114 | Roto-Rooter | $200M | | 115 | Santoro Licensing | $180M | | 116 | Smithsonian | $179M(E) | | 117 | Melitta | $170M | | 118 | Silvergate Media | $170M | | 119 | Kawasaki Motors Group | $165M(E) | | 120 | Perfetti Van Melle | $162M | | 121 | Reynolds Consumer Products | $160M(E) | | 122 | Crunchyroll | $150M(E) | | 123 | Wolfgang Puck Worldwide | $148M(E) | | 124 | Gold's Gym | $147M(E) | | 125 | Aardman Animations | $140M(E) | | 126 | LA-Z-BOY | $140M(E) | | 127 | Talpa Global | $135.1M(E) | | 128 | Beam Suntory | $135M(E) | | 129 | Tony Roma's Famous Ribs | $130M(E) | | 130 | Hamilton Beach Brands | $125.4M(E) | | 131 | AgfaPhoto | $125M | | 132 | The Astrid Lindgren Company | $124M(E) | | 133 | V&A | $111.4M | | 134 | Games Workshop | $110.2M | | 135 | ITV Studios | $108M | | 136 | Finsbury Food Group | $104.9M(E) | | 137 | Cold Stone Creamery | $102.7M(E) | | 138 | Newman's Own | $101M | | 139 | Black Flag | $100M(E) | | 140 | PepsiCo North America | $100M(E) | | 141 | ZAG | $100M(E) | | 142 | The Scotts Miracle-Gro Company | $98M | | 143 | Moose Toys | $85M | | 144 | Rovio Entertainment Corporation | $82.1M(E) | | 145 | Mack Truck | $75M(E) | | 146 | SEGA of America | $73.8M | | 147 | U.S. Army | $70M | | 148 | Biltmore | $69.3M | | 149 | Acamar Films | $68.8M | | 150 | Rust-Oleum Corporation | $65M |
2020全球授权行业排行榜解读 2020全球最赚钱授权商排行榜显示，2020年共计有5家企业授权商品销售额突破100亿美元，有47家企业授权商品销售额在10-100亿美元之间，有89家企业授权商品销售额在1-10亿美元之间，其余9家企业授权商品销售额在1亿美元以下。 全球最赚钱的150家授权商榜单值得关注的是，全球领先的品牌开发公司AuthenticBrands Group上升了两位，2019年授权商品销售额为123亿美元，这主要得益于该公司对Volcom、体育画报、巴尼斯纽约精品店和Forever 21等一系列关键性品牌的收购。 此外，Funimation、WHP Global、SEGA of America、Pinkfong、Toho、Sharper Image等公司均是首次登上2020全球授权商排行榜。
|